At Gramercy Physical Therapy, your privacy is our priority. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (gptny.com) or use our services. We are committed to protecting your personal and health information in accordance with federal and state laws, including the Health Insurance Portability and Accountability Act (HIPAA).
1. Information We Collect
We collect information that identifies, relates to, or could reasonably be linked to you. This includes:
Personal Information: Name, email address, phone number, and mailing address provided when you book an appointment, fill out a contact form, or sign up for our newsletter.
Health Information (Protected Health Information – PHI): Information regarding your medical history, symptoms, insurance details, and treatment plans. This information is handled with the highest level of security as required by HIPAA.
Technical Data: Your IP address, browser type, device information, and browsing patterns on our website, collected through cookies and similar tracking technologies.
2. How We Use Your Information
We use the information we collect to:
Provide, manage, and personalize your physical therapy treatment and care.
Schedule and confirm appointments.
Process insurance claims and billing.
Communicate with you regarding your treatment, follow-up care, or clinical updates.
Improve our website functionality and user experience.
Comply with legal and regulatory requirements.
3. HIPAA and Your Health Information
As a healthcare provider, the privacy of your medical records is strictly governed by HIPAA. We will not use or disclose your Protected Health Information (PHI) for marketing purposes without your express written authorization. You have specific rights regarding your PHI, including the right to request a copy of your records and the right to request amendments to those records.
4. Information Sharing and Disclosure
We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:
Healthcare Partners: With other healthcare providers involved in your care (e.g., your referring physician) to ensure coordinated treatment.
Service Providers: With trusted third-party vendors who assist us in operating our website and business (e.g., billing services or secure telehealth platforms), provided they agree to keep this information confidential and secure.
Legal Requirements: If required to do so by law, such as in response to a subpoena or to protect the safety and rights of our patients and staff.
5. Cookies and Tracking Technologies
Our website uses cookies to enhance your experience. These allow us to remember your preferences and understand how visitors interact with our site.
You can choose to disable cookies through your browser settings; however, this may affect the functionality of certain parts of our website.
We may use tools like Google Analytics to monitor website traffic. These tools collect anonymized data that does not personally identify you.
6. Data Security
We implement a variety of technical and organizational security measures—including encryption and secure servers—to maintain the safety of your personal and health information. While we strive to use commercially acceptable means to protect your data, no method of transmission over the internet is 100% secure.
7. Your Rights and Choices
Depending on your location and applicable law, you may have the right to:
Access the personal data we hold about you.
Request the correction of inaccurate information.
Opt-out of receiving non-clinical marketing communications.
Request the deletion of your personal data (subject to medical record retention laws).
8. Third-Party Links
Our website may contain links to third-party sites (e.g., exercise platforms or medical resources). We are not responsible for the privacy practices or content of these external sites.
9. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this page periodically for the latest information.
10. Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us at:
Gramercy Physical Therapy 247 3rd Ave, Suite LL2
New York, NY 10010
Phone: (212) 598-5913
Email: gramercypt247@gmail.com